To grow, businesses need repeatable and predictable routes to market that produce a steady stream of leads and enquires. There aren’t many better repeatable routes to market than occupying the top position of Google for keywords that drive relevant traffic to your site.
For 10 years Epic New Media has talked about future-proofing lead and enquiry generation via earning position 1 or 2 rankings within Google search results. We have seen it as being an ‘asset’ for a business, in almost all cases has this ‘asset’ has taken between 12 and 24 months to achieve position 1 for the medium to high volume monthly keyword searches that businesses know are searched by prospects with serious intent to enquire and buy.
At this strange time, we have seen these assets go from being a key enquiry generator in our client’s overall marketing and sales mix to being the only reliable generator of inbound demand.