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Introducing our New Non-Executive Director

Article posted: 30/06/2023
Introducing our New Non-Executive Director

We're extremely glad to announce that Will Polston, founder of Will Polston Coaching & Training, has joined BITA as our newest Non-Executive Director!

Will Polston, an award winning business strategist, author, and performance coach, uses his personal journey from a mistaken belief of what happiness was about to empower others in achieving their dreams. 

Utilising his deep understanding of behavioural change and performance coaching, Will offers transformative strategies that provide insights into human behaviour and create lasting, desired change.

As an experienced entrepreneur with 5 businesses in different sectors including a private equity firm that invests in construction professional services and a past Chairman of BITAx Will is joining the board to help continue and accelerate the impact and growth of people that know people that help people using the BITA network.

The British and Irish Trading Alliance (BITA) is expanding, with new chapters launching across the UK and Ireland, and new Ambassadors being appointed across the globe. Hence, we are very excited that Will Polston will be working closely with us to assist in this growth, to share his experience, expertise and advice!

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