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2020 has so far been very unpredictable, however it has presented itself with an opportunity to bring forward a planned merger and start this “new world” under a new name. Hop PR and Immense Digital, both well-known and respected Cheshire based PR and Digital organisations have now become Pretzel Group, a fully integrated marketing agency.
Here, co-founders Becki Rogerson and John Butcher share how a world-crisis wouldn’t stop their ambitious business plans and how it actually spurred them on.
As a duo John and Becki have nearly thirty years’ experience within the marketing sector and having worked with UK and international businesses from bread to banking, the pair realised that more and more clients were asking for both their specialities and it left no doubt that by combining experience, skills and personalities that success would prevail.
“I’ve known John for over six years with our paths crossing many times on various projects, however in the latter years we have gone from sharing one to five long standing clients,” said Becki.
“On both sides it became increasingly clear that new business leads were requiring services that fell into both our areas of specialism and by combining our knowledge and skills we were achieving very impressive tangible results time and time again.”
Both marketeers agreed that it was time to launch an agency that would offer a fully integrated service.
John said: “I started off my career in the web industry before even the first iPhone was available, so when it comes to digital marketing, I have seen it all. The boom of digital PR and its value for businesses continues and many of my clients were wanting to bolster their online activity with this – and as it stood, I currently didn’t offer this service, but I knew someone that did.”
Becki continued: “As the country started to pull down shutters and close their doors for what was set to be a very difficult time for many, we decided to use the time to be proactive and launch Pretzel that bit earlier.
“We were also very lucky to find ourselves with clients that were able to diversify their operations to retain income and a handful became more profitable than ever. As a team we feel we have lived and breathed these last few weeks with our clients, and we all emerge stronger and more forceful than ever.”
Pretzel, who are based in Adlington, Cheshire now stands as a team of PR professionals, brand marketers, content creators, social media experts, designers and digital marketers.
Headed up by John and Becki, the ever-growing team is united by its love of PR and digital.