Tara's journey from England and Ireland to becoming a Dubai resident in 2001 reflects her deep appreciation for the city and its unique vibrancy. Recognising Dubai's potential early on, alongside her professional background in Programme and Project Management, Tara saw the perfect environment to fuel her entrepreneurial dreams.
After taking a break from the corporate world to focus on raising her three children, Tara embraced an exciting opportunity to co-found 'Dry Dolly,' a brand redefining lightweight terry towelling apparel. Operating in the UK and UAE with plans to grow further by 2026, Dry Dolly is all about blending timeless elegance with everyday practicality. The brand tackles common frustrations—towels that don’t stay up, bulky robes, and unflattering designs - offering customers the chance to 'Dry In Style' with innovative, stylish solutions.
Tara is deeply invested in expanding Dry Dolly's B2B offerings in the hospitality sector, cruise liners, and similar industries. She sees a real opportunity to elevate customer experiences by introducing functional yet elegant products that also support sustainability goals. By reducing the reliance on excessive towels and robes, Dry Dolly provides an eco-conscious alternative that aligns with modern hospitality values. By also representing BITA's Hospitality Chapter, Tara is passionate about fostering meaningful connections and growing this network across all of BITA. She's continually inspired by the amazing opportunities and people she’s met along the way.