Meet the BITA Team | Inspiring Business Leaders

Meet the Team Behind BITA

At the Business International Trading Alliance (BITA), our team is the driving force behind our mission to connect businesses, foster meaningful relationships, and create opportunities across the UK, Ierland, Dubai, Australia & South Africa. With a diverse blend of experience, expertise, and passion, we work together to support our members and build a thriving business community.

Get to know the people who make BITA a powerful network—dedicated professionals committed to helping you succeed.

Paul Whitnell

BITA President

Paul is the founder and President of the British and Irish Trading Alliance.

Sarah-Louise McCartney MCIM

Regional Director - North Region

Leading the development of BITA in Scotland, Northern Ireland, Isle of Man, Lancashire, Merseyside, Yorkshire, Tyne & Wear, and the Midlands.

Marcelle Micallef

Commercial Manager & Executive Assistant to Paul Whitnell

Marcelle is Commercial Manager & Executive Assistant to BITA President; Paul Whitnell

Eden Bray

Rail & Operations Administrator

Eden is Rail & Operations Administrator at BITA

Luke Worton

Sales and Membership Executive

Luke is Sales and Membership Executive at BITA

Aleksandra Demse

Regional Manager for Ireland

Aleksandra is Regional Manager Ireland at BITA

Anna Brennan

Events Manager

Anna is Events Manager at BITA

Azalia Sattar

Administrative Assistant

Azalia is Administrative Assistant at BITA

Malik Safwan Ghous

Assistant Accountant

Safwan is an Assistant Account at BITA

Nikki Hackett

Head of Accounts

Nikki is Head of Accounts at BITA

Henri Scott

Founder & CEO of Klicksense

Henri is Founder & CEO of Klicksense

Christopher Steven

Managing Director At Klicksense

Christopher is Managing Director At Klicksense

Martin Daniels

Graphic Designer & Web Developer At Klicksense

Martin is Graphic Designer & Web Developer at Klicksense

Emil van Zweel

Junior Graphic Designer At Klicksense

Emil is Junior Graphic Designer At Klicksense

Bradley Hulley

Paid Media Specialist At Klicksense

Bradley is a Paid Media Specialist At Klicksense

Paul Whitnell

BITA President

Paul is the founder and President of the British and Irish Trading Alliance.

Sarah-Louise McCartney MCIM

Regional Director - North Region

Leading the development of BITA in Scotland, Northern Ireland, Isle of Man, Lancashire, Merseyside, Yorkshire, Tyne & Wear, and the Midlands.

Pauline Cannon

Regional Director for the South West

Pauline is Regional Director for the South West at BITA

Aleksandra Demse

Regional Manager for Ireland

Aleksandra is Regional Manager Ireland at BITA

Marcelle Micallef

Commercial Manager & Executive Assistant to Paul Whitnell

Marcelle is Commercial Manager & Executive Assistant to BITA President; Paul Whitnell

Anna Brennan

Events Manager

Anna is Events Manager at BITA

Eden Bray

Rail & Operations Administrator

Eden is Rail & Operations Administrator at BITA

Luke Worton

Sales and Membership Executive

Luke is Sales and Membership Executive at BITA

Azalia Sattar

Administrative Assistant

Azalia is Administrative Assistant at BITA

Syeda Shadab Fatima

Assistant Accountant

Fatima is Assistant Account at BITA

Nikki Hackett

Head of Accounts

Nikki is Head of Accounts at BITA

Henri Scott

Founder & CEO of Klicksense

Henri is Founder & CEO of Klicksense

Christopher Steven

Managing Director At Klicksense

Christopher is Managing Director At Klicksense

Martin Daniels

Graphic Designer & Web Developer At Klicksense

Martin is Graphic Designer & Web Developer at Klicksense

Emil van Zweel

Junior Graphic Designer At Klicksense

Emil is Junior Graphic Designer At Klicksense

Bradley Hulley

Paid Media Specialist At Klicksense

Bradley is a Paid Media Specialist At Klicksense

Bridie Cunningham

Director at Portman Scott and BITA Non Executive Director

Bridie was keen to return to the sales and marketing sector and founded Portman Scott an Executive Search and Recruitment company that specialises wor

Torie Blythe-Richards

Managing Director of The Partnership Collection and BITA Non Executive Director

Torie has spent her career in membership organisations. She will bring strategic advice and support to the BITA non-exec board.

Will Polston

Founder of Will Polston Coaching & Training, Entrepreneur and BITA Non Executive Director

Will Polston is an award winning business strategist, author and performance coach.

Vince Dignam

Business Performance Manager at City of London, BITA Non Executive Director, London Chapter Board Member and Ex Chair

Staunch supporter of BITA since 2015 Vince gives us a corporate viewpoint and his sense of humour and team spirit know no bounds!

Pam Moore

R & D tax credit consultant, BITA Non Executive Director and ex Chair of Liverpool

Pam brings a no nonsense honest and down to earth approach. Her tenacious spirit and kind heart helps us to 'keep it real'!

Paul Edmonds

Founder Kornerstone and Partners, BITA Non Executive Director, Advisor BITAx Board, Member of Global Forum

With previous experience spanning numerous executive roles, Paul is well placed to provide a level head when we need it!

James Horton

Legal consultant, BITA Non Executive Director, Causeway Director and company secretary.

James is a Causeway's Company Secretary and a consultant in the Scottish Banking Team at international law firm CMS,

Bridie Cunningham

Director at Portman Scott and BITA Non Executive Director

Bridie was keen to return to the sales and marketing sector and founded Portman Scott an Executive Search and Recruitment company that specialises wor

Torie Blythe-Richards

Managing Director of The Partnership Collection and BITA Non Executive Director

Torie has spent her career in membership organisations. She will bring strategic advice and support to the BITA non-exec board.

Will Polston

Founder of Will Polston Coaching & Training, Entrepreneur and BITA Non Executive Director

Will Polston is an award winning business strategist, author and performance coach.

Vince Dignam

Business Performance Manager at City of London, BITA Non Executive Director, London Chapter Board Member and Ex Chair

Staunch supporter of BITA since 2015 Vince gives us a corporate viewpoint and his sense of humour and team spirit know no bounds!

Pam Moore

R & D tax credit consultant, BITA Non Executive Director and ex Chair of Liverpool

Pam brings a no nonsense honest and down to earth approach. Her tenacious spirit and kind heart helps us to 'keep it real'!

Paul Edmonds

Founder Kornerstone and Partners, BITA Non Executive Director, Advisor BITAx Board, Member of Global Forum

With previous experience spanning numerous executive roles, Paul is well placed to provide a level head when we need it!

James Horton

Legal consultant, BITA Non Executive Director, Causeway Director and company secretary.

James is a Causeway's Company Secretary and a consultant in the Scottish Banking Team at international law firm CMS,

Gavin Duffy

Chairperson of Bizworld Ireland

BITA Patron, Ireland

Jacqueline O'Donovan

Managing Director at O'Donovan Waste Disposal

BITA Patron, UK

John Fleming

Chairman of Tide Construction

BITA Patron, UK

Michael O'Flynn

Chairman and CEO of the O’Flynn Group

BITA Patron, Ireland

Ray O'Rourke

CEO of Laing O'Rourke

BITA Patron, UK

Sean Mulryan

CEO of the Ballymore Group

BITA Patron, UK

Sean O'Driscoll

President, Glen Dimplex Group

BITA Patron, UK

Willie O'Dea

Fianna Fáil politician and a Teachta Dála for the Limerick City constituency

BITA Patron, Ireland

Gavin Duffy

Chairperson of Bizworld Ireland

BITA Patron, Ireland

Jacqueline O'Donovan

Managing Director at O'Donovan Waste Disposal

BITA Patron, UK

John Fleming

Chairman of Tide Construction

BITA Patron, UK

Michael O'Flynn

Chairman and CEO of the O’Flynn Group

BITA Patron, Ireland

Ray O'Rourke

CEO of Laing O'Rourke

BITA Patron, UK

Sean Mulryan

CEO of the Ballymore Group

BITA Patron, UK

Sean O'Driscoll

President, Glen Dimplex Group

BITA Patron, UK

Willie O'Dea

Fianna Fáil politician and a Teachta Dála for the Limerick City constituency

BITA Patron, Ireland

Aidan Scollard

BITA Trustee

Aidan Scollard is based in Dublin and is a Partner at the international auditing and tax advisory firm Roberts Nathan.

Chris Phillips

BITA Trustee

Chris Phillips is Chairman of Triplepoint Social Housing, Centaurea Investments Ltd, and Londonnewcastle as well as Director of Symmetry Housing.

Jacqueline O'Donovan OBE

BITA Trustee

Jacqueline O'Donovan OBE is a high-profile businesswoman and social entrepreneur has led the UK waste and recycling industry for more than 36 years

Michael Roddy

BITA Trustee

Michael Roddy is the Managing Director of SigmaRoc PLC, Precast Products Group, Johnston Quarry Group, GD Harries & Sons Ltd, and CCP Building Product

Aidan Scollard

BITA Trustee

Aidan Scollard is based in Dublin and is a Partner at the international auditing and tax advisory firm Roberts Nathan.

Chris Phillips

BITA Trustee

Chris Phillips is Chairman of Triplepoint Social Housing, Centaurea Investments Ltd, and Londonnewcastle as well as Director of Symmetry Housing.

Jacqueline O'Donovan OBE

BITA Trustee

Jacqueline O'Donovan OBE is a high-profile businesswoman and social entrepreneur has led the UK waste and recycling industry for more than 36 years

Michael Roddy

BITA Trustee

Michael Roddy is the Managing Director of SigmaRoc PLC, Precast Products Group, Johnston Quarry Group, GD Harries & Sons Ltd, and CCP Building Product

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