Leanne Perry is the Founder and Director of PYVITAL, a people-focused business supporting organisations with recruitment, HR solutions, and commercial growth. With over a decade of experience in sales and recruitment, she is known for her relationship-led, consultative approach to helping businesses scale successfully.

As Birmingham Chapter Chair for BITA, Leanne is focused on building a flagship regional network through high-quality events, meaningful connections, and opportunities that deliver real commercial value for members.

Ellie is a Managing Consultant at PYVITAL, bringing strong organisational focus and a people-led approach to supporting business growth. She works closely with clients across multiple sectors, giving her a clear, real-time view of hiring trends, market challenges, and the skills businesses need to scale successfully.

Within the Birmingham chapter of BITA, Ellie plays a key role in driving engagement, supporting member connections, and ensuring every event delivers a high-quality experience. She is focused on helping members build meaningful relationships, create opportunities, and gain practical value from the network.

Ellie is particularly passionate about creating an environment that feels both professional and welcoming, where members are encouraged to contribute, collaborate, and get genuine benefit from being part of the chapter.

Chief Operating Officer at PocketBox Ltd

Regional Manager for O’Connor Sutton Cronin.

Co-Founder of Ltt Group

Managing Director of Paul Feely & Associates

Project Manager for Galliard Homes